CASE STUDY
VARIANNA
CASE STUDY
Exclusive Western Collection
The Varianna Collection is an Exclusive women's line by RopeSmart. Varianna captures the spirit of the western country girl: beautiful, strong and elegant! The colors, fabrics, and texture capture her essence. The shawls where design to be lightweight to compliment any outfit for every occasion.
My Mission: Create the patterns and design for the exclusive line. Create the Tech-Packs and assist in fabric selection for manufacturing. Create branding consistency through web ads and print media. Assisted in marketing and eCommerce, as well as apparel photography.
Products Designed: Original women's line and packaging design.
OUTCOME
In Collaboration with Johnna McCarthy, we created a timeless woman's collection that within the western market has had major retail selling success.
SCOPE OF PROJECT
Branding Consistency
Brand Strategy
Apparel Design
Merch & Packaging Design
Product Photography
eCommerce
Social Media
Marketing & Advertising
Digital & Printing Marketing Assets
Magazines Ads Published: Spin to Win, SuperLooper, Team Roping Journal, Rodeo News, The Roping Pen, Cowboy Times, Dally Times, Working Horse. Other: Western Ranch Supply, NRS.
Stores: Available at most local Western Stores Nationally and in Canada.
