CASE STUDY
ROPESMART
CASE STUDY
"It's not just a brand, it's a lifestyle"
RopeSmart is a roping company that focuses on team roping and the western lifestyle. Ropesmart is constantly innovating and creating patented training machines, products that improve the amateur and pro's game. RopeSmart also Sponsors Pro Ropers and Country Music Artist.
My Mission: Create branding consistency through web ads and print media;
Assisted in marketing, website migration and eCommerce.
Products Designed: Original men and women's Apparel and assisted in product photography.
OUTCOME
Assisting RopeSmart Founder John McCarthy, one on one in 2015, enabled me to help his vision come to life. RopeSmart is now a powerhouse in the Team Roping Community.
SCOPE OF PROJECT
Branding Consistency
Brand Strategy
Apparel Design
Merch & Packaging Design
Product Photography
eCommerce
Social Media
Marketing & Advertising
Digital & Printing Marketing Assets
Magazines Ads Published: Spin to Win, SuperLooper, Team Roping Journal, Rodeo News, The Roping Pen, Cowboy Times, Dally Times, Working Horse. Other: Western Ranch Supply, NRS.
Stores: Lids, Cavender's, Boot Barn, NRS. Available at most local Western Stores Nationally and in Canada.
