CASE STUDY
LEIJA BATTAH PROMOTIONS
CASE STUDY
"Making Boxing History"
Leija Battah Promotions, in partnership with Golden Boy Promotions, hosting and bringing a historic boxing event to obsessed fans in Texas. Icon Canelo Alvarez would be facing James Kirkland, in Houstons Minute Maid Park.
"We have the fight fans in mind when we make our fights"- Golden Boy
My Mission: Increase fight hype & ticket sales through marketing campaigns and major brand sponsorship acquisitions.
Products Designed: Print Media and assisted in sponsorship ring design.
OUTCOME
An explosive battle was show-cased that night, with more than 30,000 fans in attendance. Fans got their money's worth of pure boxing entertainment.
Select Major brands acquired: Corana Extra, VisitMexico, SMS Promotions, Fred Loya Insurance and O'Reilly Auto Parts
​
​​
SCOPE OF PROJECT
Ticket Sales
Marketing Campaign
Sponsorship Acquisition
Branding Consistency
Digital & Printing Marketing Assets
